I am attending a marketing workshop. Although there are signs that the economy is at least flattening out if not turning around, the room is still full of negative and scared energy. Obviously, we can’t control the story of our lives. Yet we can control the mood of the main character.
When it comes to business, it’s the companies that “spend their way out of the recession” who become the champions. Now is the time to innovate. Kellogg became the industry leader by doubling its ad budget during the Great Depression. Apple introduced the iPod in 2001, six weeks after September 11th. Whether you work for someone or yourself, if you show courage and imagination, you can help your company emerge on top.
Most importantly, this requires you monitor your mood and shift to hope and possibility as often as you can. Recently, a study was done where 360 degree feedback assessments were given out to over 11,000 leaders. The number one most common failure of leader: the lack of energy and enthusiasm. The leader sets the emotional tone.
Are you aware of how you are showing up?